The Sourcerer is an independent collectibles brand built for the trading card game community. From branding and illustration to social assets, motion and the Shopify storefront, I created a complete identity system designed to grow alongside the business and its long-term vision. The project began with a simple goal: create a platform where collectors could buy, sell and source hard-to-find collectibles without relying solely on third-party marketplaces. With the task of naming the brand, I saw an opportunity within the element of sourcing, in which I could build a brand with personality, flexibility and room to evolve. The identity needed to stand apart in the crowded TCG space while capturing the excitement, nostalgia and sense of discovery that defines the hobby. It had to feel playful and characterful without losing credibility, creating something collectors could instantly recognise and connect with. The result is a distinctive brand centred around the Sourcerer mascot - a magical guide dedicated to hunting down the impossible to find. Supported by a flexible visual system spanning illustration, motion, social content and digital touchpoints, the identity gives The Sourcerer a strong foundation to grow into a recognisable destination for collectors and the community around it.